Featured

  • The Mason Williams Story (part 1)

    A look at the Mason Williams story - a few of the luxury and lifestyle brands we have worked with over the last 26 years, many of which we still have the pleasure of working with...

  • The Mason Williams Story (part 2)

    A quick look at some of our food, drink, retail and hospitality clients.

  • Kimberley Walsh Announced as Face of Right Guard for Women

    At the end of April 2011 Right Guard launched new Right Guard Xtreme Dry for Women with Kimberley Walsh. Here's a look behind the scenes at the photoshoot with Kimberley...

  • got2b POWDER’ful launch with Rick Edwards

    Mason Williams teamed up with Rick Edwards and Sunday Girl to celebrate the launch of POWDER'ful — a breakthrough new styling powder from Schwarzkopf got2b. The press launch took place at Bungalow 8 - take a look...

  • Redfoot Sole Saver Store

    To launch Redfoot's innovative collection of folding shows, Mason Williams launched the Redfoot Sole Saver Store, a pop-up shop in Covent Garden in conjunction with the Seven Dials Shopping Evening. Take a look at what we did...

Newsflash

Coverage Earnings

So far this year Mason Williams has delivered £12,924,608 worth of coverage for its clients

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How We Work

  • Listen

    The first step in any Mason Williams campaign is to listen VERY carefully to what it is our client wants to achieve. We will intelligently probe until we are sure that we have a forensic understanding…

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  • Learn

    At this stage we identify our target audience(s). Who are they? What do they do? And how do we touch them at various points in their lives?

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  • Create

    Now that we have the message and we know the people we are talking to we need to create our delivery mechanism…

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  • Implement

    At Mason Williams we work very hard at the implementation stage. Anyone can use social media or press releases to create some buzz; we prefer to talk to our key journalists and develop stories with them…

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  • Analyse

    We use sophisticated, independent measuring methods to analyse media worth, reach, key message delivery and usually will agree an acceptable ROI – typically 10:1…

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  • DiMAD?

    Did it Make Any Difference? This is the guiding light for everything we do. At every stage in every campaign we constantly ask ourselves this question…

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We have several clients who have stayed with us for more than ten years.

Many have enjoyed our company for more than five.

Read more on our testimonials page.

Essentially we are (true) story tellers. Effective public relations is a dynamic business with routes to audience changing, it seems, every week. Whereas it was once fine to choose national, regional or local newspapers, radio and television to tell stories; the picture is much more complicated today.

Read more on our services page.

Little Black Book of Brands

In 25 years we have worked for a smorgasbord of some of the world’s greatest brands. From Speedo to Monopoly, Polaris World to Shell, Saab to The May Fair they are all here in our “Little Black Book of Brands.”

Selected Clients