Mason Williams

Mason Williams have been appointed to implement a consumer public relations strategy for Hesperia Lanzarote, the island’s premier 5 star hotel, spa and leisure centre. The campaign will underline a theme of “a different sort of Lanzarote holiday” stressing the up-market credentials of not just the hotel but also numerous attractions throughout the island.

“We’ve already taken our first group of journalists to Hesperia,” commented MD Rita Rowe, “and without exception they were blown away not just with the hotel and spa but also by what a great place Lanzarote really is for a holiday. There are great beaches, volcanoes, awe-inspiring caves and pretty villages. We’ll be pushing all these features on a real bums in beds style campaign.”

Hesperia is another member of the rapidly expanding client base Mason Williams is developing throughout mainland Europe. “Our office in Mallorca means it is easy for us to get to clients in mainland Spain, Italy, France and, of course, the Canary Islands,” said Rowe. “We plan further expansion and are developing a network of similarly minded agencies throughout Europe.”