Mason Williams

Louise Redknapp has become the face – and hair – of Schwarzkopf’s new permanent home hair colour range, LIVE Salon Style.

The six-figure deal with the hair industry leaders will be the first time Louise has ever fronted a hair campaign.

From girl band member and solo pop sensation to successful TV presenter and mum-of-two, Louise is known for her stunning natural beauty and effortless style. Having spent almost 20 years in the public eye, she will be sharing her style secrets in an exciting advertising and PR campaign for the brand.

Louise said: “I’m delighted to be the new face and hair of Schwarzkopf LIVE Salon Style. Hair is really important to me and I know just how much hair colour can affect how we look and feel. The right hair colour can make a difference to your whole look.

‘LIVE Salon Style offers a wide selection of stylish shades that are easily used at home – making life so much easier when you’re busy”

Ben Haxworth, Head of Marketing at Schwarzkopf, said: “Louise is the perfect ambassador for LIVE Salon Style, a range designed for busy women who need to be able to achieve salon-like results in their own time and their own home.

‘Whether on the red carpet or out shopping with her family, Louise always looks incredible. She combines true sophistication with on-trend styling and, despite all her years at the top, also radiates a warm and down-to-earth persona. Her role as both professional career women and busy mum is definitely one that women can relate to and are inspired by.”

The LIVE Salon Style campaign with Louise Redknapp will be live from the late 2011 and throughout 2012 and will incorporate retail point of sale activity along with print adverts, PR and an extensive social media launch.

Previous ambassadors for Schwarzkopf include current Strictly Come Dancing Star Holly Valance, Lisa Snowdon, Emma Bunton and Kimberley Walsh.

Schwarzkopf LIVE Salon Style is available now, nationwide from Superdrug, Tesco, Boots, Sainsbury’s, Asda, Saver, Bodycare, Wilkinsons and all leading pharmacies. RRP £5.99.

For more information on LIVE Salon Style, visit www.livesalonstyle.co.uk or facebook.com/livesalonstyle