As the Fabergé Big Egg Hunt launches this February, it is set to be the most interactive and exhilarating Easter adventure the world has seen. Locals, visitors and tourists alike will take to the streets of London to hunt these 200 hidden treasures …

As the cultural hotel of choice among the good and the great, The May Fair will be the perfect host to one of the Egg Hunt’s most celebrated designs. Adorned with an army of tiny metal flowers, Swarovski crystals, bells and whistles, the vibrant three-colour tiered Egg is described as “Man Meets Machine Meets Mother Earth” and is destined to become a highly collectible work of art.  Paying homage to true Flower Power, this Egg is one to watch – just like its creator. Mary Katrantzou has burst onto the scene as fashion’s biggest emerging talent this year, and her profile is going from strength to strength.  Having already created her own ranges for Swarovski and Longchamp, Mary Katrantzou has shown at London Fashion Week this February, and has just launched her signature bold graphics at Topshop as part of a limited edition collection.

Supporting the latest in fashion, art, music and theatre, The May Fair’s timely collaboration with Mary Katrantzou, the reigning ‘Queen of Prints’, is the perfect addition to its Easter celebrations, and really cements the foundations of creativity and elegance on which the hotel has made its name.

The Fabergé Big Egg Hunt is the first event of its kind and aims to raise vital funds and awareness for charities Action for Children and Elephant Family, while also celebrating the most exciting and inspired artistic talent the world has ever seen. In addition, participants of The Fabergé Big Egg Hunt will have the chance of winning the world’s most extraordinary prize: The Fabergé Tribute Egg, a fabulous creation valued at over £100,000.

For more information on The Fabergé Big Egg Hunt please visit: http://www.thebigegghunt.co.uk

Described by The Observer as “The One To Watch” and fresh from collaborating with Martin Solveig and Firetrap; DJ, model and talented singer-songwriter, Sunday Girl (aka Jade Williams) will be celebrating LFW and setting Mayfair up for the week ahead, with the launch of her Sunday night DJ residency “Sunday Girl @ The May Fair” from 19 February until 11 March.

Said Sunday Girl “I’m really excited to be hosting my own Sunday night residency at the May Fair Bar. It’ll be a great mix of fashion, music, friends and cocktails. Come along – I’ll either be on the decks or on the dance floor!”

Jesse Wood, son of Rolling Stone Ronnie Wood, was the first to support Sunday Girl at last night’s launch, with other music stars from the May Fair Collective lined up for support sets over the next coming weeks

Celebrated for being the “Best Hotel Bar” in the  “Coolest Hotel”, the May Fair Bar, in the heart of Mayfair, has an established position as the must-visit venue for London’s fashionable jet-set. This latest partnership with Sunday Girl is one of many which celebrates it’s fashionable and creative roots including sponsorship of the British Fashion Council’s London Fashion Week and the BFI’s Film Festival.

Said Bar Manager Marios Elias “We’ve long been associated with the top names in the music industry – Lennon, Jagger, Dylan, Madonna and Lady Gaga have all partied here over the years – but we’re really looking forward to supporting and providing a showcase for the next big name.”

The official hotel to London Fashion Week for the fifth consecutive year, The May Fair transformed its famous façade to reveal bold, vibrant scenes from the twins’ own collection.

On seeing their rock and roll aesthetic and signature feminine twist translated on to screens, Daniela Felder said “It makes us really proud to have our designs exhibited at the top hotel of London Fashion Week”.

Annette added she was “blown away – I’ve never seen our sketches on such a big scale before – they look so stunning and vibrant”.

Felder Felder have wowed the fashion world since the launch of the label in 2007, gathering a huge celebrity following including Rihanna, Gwyneth Paltrow, Alison Mosshart and Florence and the Machine. Winners of the respected New Gen Award for three consecutive seasons, they have also had features in Vogue, Elle, i-D Magazine and The Sunday Times Style.

This is the second season The May Fair has transformed its façade for fashion. Other May Fair London Fashion Week celebrations include:

• The Eat, Sleep Fashion Package
• A brand new Sunday night DJ residency, “Sunday Girl @ The May Fair”, starting 19 February from 6.30pm-8pm every Sunday night
• The May Fair Bar’s exclusive £100 Show Stopper cocktail
• Complimentary pink candyfloss in The May Fair lobby between 5-7pm each day

 Mason Williams Communications have won a four way pitch to launch Gillray’s, the new steakhouse and bar, opening at the London Marriott Hotel County Hall in March.

The new restaurant will be a truly English experience and feature the best of English beef and seasonal produce.   Over thirty gins will also be showcased and new cocktails created taking an influence from the satirical works of James Gillray whose political comment was the talk of London in the late eighteenth century.

Managing Director Rita Rowe said:  ”This was a very competitive pitch against some of the best agencies in the country so the win is especially sweet.   Gillray’s Steakhouse and Bar will be a famous destination restaurant that will be a must for anyone visiting the capital and we are excited and delighted that we will be putting a stamp on the personality and the promotion of this wonderful new dining experience.”

Sioned Parry-Rudlin, Director of Sales and Marketing for The London Marriott Hotel County Hall said: “We were particularly impressed with Mason Williams’ passion and creativity.   Their enthusiasm, zest and energy really hooked us at the pitch and we are really happy with our campaign.  The agency will help us to create something new in the capital that locals and visitors from UK and abroad will hear about.”

Gillray’s Steakhouse and Bar will be the most English of English dining destinations, from the interior design to each cut of beef. Set in the County Hall, built 100 years ago to house London’s government, with views of the Houses of Parliament and Big Ben, few can claim a more inherently English location or vista.

The six-figure deal with the hair industry leaders will be the first time Louise has ever fronted a hair campaign.

From girl band member and solo pop sensation to successful TV presenter and mum-of-two, Louise is known for her stunning natural beauty and effortless style. Having spent almost 20 years in the public eye, she will be sharing her style secrets in an exciting advertising and PR campaign for the brand.

Louise said: “I’m delighted to be the new face and hair of Schwarzkopf LIVE Salon Style. Hair is really important to me and I know just how much hair colour can affect how we look and feel. The right hair colour can make a difference to your whole look.

‘LIVE Salon Style offers a wide selection of stylish shades that are easily used at home – making life so much easier when you’re busy”

Ben Haxworth, Head of Marketing at Schwarzkopf, said: “Louise is the perfect ambassador for LIVE Salon Style, a range designed for busy women who need to be able to achieve salon-like results in their own time and their own home.

‘Whether on the red carpet or out shopping with her family, Louise always looks incredible. She combines true sophistication with on-trend styling and, despite all her years at the top, also radiates a warm and down-to-earth persona. Her role as both professional career women and busy mum is definitely one that women can relate to and are inspired by.”

The LIVE Salon Style campaign with Louise Redknapp will be live from the late 2011 and throughout 2012 and will incorporate retail point of sale activity along with print adverts, PR and an extensive social media launch.

Previous ambassadors for Schwarzkopf include current Strictly Come Dancing Star Holly Valance, Lisa Snowdon, Emma Bunton and Kimberley Walsh.

Schwarzkopf LIVE Salon Style is available now, nationwide from Superdrug, Tesco, Boots, Sainsbury’s, Asda, Saver, Bodycare, Wilkinsons and all leading pharmacies. RRP £5.99.

For more information on LIVE Salon Style, visit www.livesalonstyle.co.uk or facebook.com/livesalonstyle

The two-year contract commences this October with the agency promoting the October half-term family fun activity with a Ministry of Food theme.

Said Deputy MD Gawen Higgins: “IWMN is one of the UK’s leading visitor destinations showcasing some of the most incredible and iconic exhibitions in Europe if not the world.”

“It is a privilege to be working with them on some of the very exciting content they have planned over the next few years.”

Mason Williams will be working closely with the in-house PR and marketing team with a focus on consumer PR activity, designed to attract family visitors to the Museum at key school holiday periods.

Designed by world-renowned architect Daniel Libeskind to represent a globe shattered by conflict. IWM North reveals how war shapes lives through powerful exhibitions, the Big Picture (a 360 degree light and sound show), tours, object handling sessions, and family activities all available daily.

Watch their exclusive interview as part of the May Fair Hotel’s Celebrity Sessions with Greg Burns as they gossip about Heidi’s forthcoming wedding, their favourite London hotspots, never being without a pair of flat shoes and Amelle’s obsession with the May Fair Bar’s chips.

To watch the May fair Hotel’s interview with Greg Burns and the Sugababes check out http://www.themayfairhotel.co.uk/blog

Both venues, located in one of London’s iconic buildings – the Barbican Arts Centre, wowed the judges with their impressive design and layout.

The International Hotel & Property Awards are organised by leading design magazine design et al, commending design, recognising talent, creating opportunities and offering inspiration. Short-listed entries are presented online and voting is open to industry professionals as well as design et al readers, clients and customers.

The Restaurant & Bar Design Awards reward both designers and operators for design excellence. The judging panel consists of industry leaders including magazine editors, restaurant founders and designers.

A destination restaurant and lounge bar, the Barbican Lounge is representative of the Barbican Centre’s world-renowned reputation for art and performance. The bold design blends a striking colour palette of peacock green – an exact colour match to an image of the Barbican lake in summer – with splashes of Chinese red, historically used as a reference colour throughout the Barbican Centre.

Respect has been paid to the original architecture of the building including its concrete ceilings and aggregate walls. The traditional is complemented by modern and eclectic touches including vintage and bespoke furniture, feature areas and lighting.

Focal points include the kitchen, clad in solid timber, whilst the striking bar, which continues through the glazing onto the outside terrace, is in black glass with a black mosaic bar front.

Commenting on the award wins, Nick Rudlin, Director of Operations of the Barbican Foodhall and Lounge said, “This recognition is testament to the hard work and commitment of the designers, architects and the teams working at both the Foodhall and Lounge and we are thrilled to have won three great accolades. We look forward to continuing to welcome guests and hope they will relax and enjoy the comfort and design of both venues as much as the great food on offer.”

Nick Rudlin works for Compass Group UK & Ireland which is responsible for operating and leading the Barbican Foodhall and Lounge.

For further information on the Barbican Foodhall and Lounge visit:

http://www.barbican.org.uk/restaurants-bars

Prior to my month-long internship at Mason Williams, I worked for three years as a writer for a international magazine. Being approached by PRs every day filled me with curiosity to see what life was like on the other side. What I love about Mason Williams is the variety and the opportunity they give you to really achieve results. From day one I felt I was given responsibility and I knew that my time there would be whatever I made it. The variety of brands you get to work on is brilliant – from consumer to trade, beauty to renewable energy – you’re always learning something new.

I’ve really enjoyed my internship here and would recommend it to anyone interested in a career in PR. The Mason Williams team made me feel so welcome and I’d like to thank them for such a great opportunity.

2. Ben Magee

I thoroughly enjoyed my recent internship with Mason Williams. There are plenty of different projects to get involved in and exercise my current skills and various parts of my degree in Advertising and Brand Management. I have found myself contacting editors asking them about certain client’s products one day, and the next day I am working with other team members thinking of creative ideas for the website, or testing the Hasbro’s toys in the back and dubbing it ‘Market research’!

The team is friendly, precise and professional. On my first day I was given a structured information pack, which did a good job of settling me in to my job role. If I have any questions the team is always ready to help, keeping me busy and developing a forward thinking, learning culture, turning what may seem like a daunting experience, in to an accessible and enjoyable one. Everything I get given genuinely contributes to the firm too, making the workload more meaningful and creating a motivational atmosphere that the team seems to share. I hope to maintain the skills I have learned whilst on placement here. I shall combine them with other skills I have gained from other firms such as the Isle of Wight Council, JCB, and Virgin to help build my portfolio.

3. Laura Hutchinson

I have really enjoyed my time at Mason Williams, I have gained a valuable insight into a fast paced PR agency which has allowed me to work with a wide range of clients. I have had the opportunity to sell-in to the media, find and prepare market research and assist in brainstorming meetings. While on my placement I have developed my skills and knowledge of the industry while gaining vital experience to help with my progression within PR.

4. Carrie Ivacko

I am an American PR student from the University of Wisconsin-Stevens Point and was warmly welcomed to Mason Williams’ London office in early June for an internship lasting until mid-August in order to complete my undergraduate degree. This experience has both been challenging and rewarding, being in a setting so strikingly different than anything I have ever experienced before. I have enjoyed the hands-on practice working with a variety of clients and observing the seasoned professionals who have a true passion for the profession. Interning at this agency has been extremely eye-opening and I know it will significantly aid me in the future. I am very grateful to Mason Williams for allowing me this opportunity.

5. Sara Golec

I started a work experience placement at Mason Williams in February, and from day one I had the opportunity to be involved in a huge selection of accounts and activities. As my work placement progressed, so did my exposure to clients, and I learnt a great deal about Luxury, Lifestyle and Travel PR. Prior to my work placement at Mason Williams I read English Literature at University and went on to do a post-graduate study in Lifestyle & Fashion Journalism at the London College of Fashion. Since graduating, I have undertaken work experience at Golden Goose PR, and have worked as an Event Designer. Having completed my work placement at Mason Williams I was offered a full-time position. As a Publicist I am now continuing to build on my knowledge of PR within the Luxury, Lifestyle and Travel sectors, which I acquired during my work placement, with an added focus on Food and Health PR as well. I am absolutely loving PR and the MW team – there’s never a dull moment!

6. Jessica Simm

My time at Mason Williams has given me valuable insight into the PR sector whilst enabling me to develop my knowledge within the industry. I gained experience in working within a wide variety of areas including hospitality, events, beauty and lifestyle. Just some of the tasks I was able to partake in included researching, liaising with media professionals and helping to organize press coverage. I really enjoyed my time at Mason Williams, the experience I gained has only motivated me further to follow this career path.

7. Grivas Kopti

My time at Mason Williams has been truly invaluable. I have been lucky enough to get involved in many different areas and worked with numerous clients in the beauty, hospitality and music industries. I feel a lot more confident and passionate towards a career in PR after my time here and the team has been incredibly supportive – thank you!

8. Grace Darbyshire

Taking part in a work experience placement at Mason Williams was a wonderful opportunity to build on my portfolio and enhance my skills and knowledge in the field of PR. I graduated last year with a degree in PR and media and my time at Mason Williams gave me the confidence and encouragement to strive to succeed in the industry. My tasks included conducting research and liaising with the press to gain coverage with various clients. Working within such a successful agency has given me the motivation to pursue a career in PR.

9. Sarah Foulke

Sarah started with Mason Williams on 7th February to the end of April, every Monday and Wednesday. Sarah is pursuing an undergraduate degree in strategic communications at Elon University in the United States. During her time at Mason Williams Sarah has created and maintained media lists, liaised with journalists, assisted with organisation of events and conducted research on various relevant topics on behalf of clients.

Sarah commented: ‘My work experience at Mason Williams greatly supplemented my studies and gave me priceless knowledge of the industry. I received valuable experience in creating and maintaining media lists, liaising with journalists, organising events, and conducting research on behalf of various clients. Mason Williams provides an ideal professional atmosphere for those looking to work on major campaigns for important clients’.

Sarah helped to generate coverage for Delice de France and Redfoot, conducted research for Radisson Edwardian and Compass Group, and assisted with the organisation of Street Dance.

10. Laura Bruce

Laura started a four week work trial for a permanent role at the beginning of January with a review at the end of the month. Her last trial day was Friday 28th January. Laura has now been taken on permanently by the agency.

11. Tom Stephenson

Tom’s internship started on 3rd February. Tom is an Events Management Graduate from Manchester Metropolitan University.

Tom said: “My experience at Mason-Williams has been very insightful and enjoyable! The placement has given me the chance to enhance my knowledge and skill-set for future employment within the industry. I have been given the opportunity to assist in maximizing the coverage for a number of clients, to provide research on accounts for current and potential clients and to help with general operations at Mason-Williams. Work experience at Mason-Williams is the ideal place to improve your employability!”

12. Kelsey Hardie

Kelsey is currently completing the Advertising Management and Brand Manager course at Manchester Metropolitan University

Kelsey said: “I am currently in my third year of university studying Advertising Management and Brand Management at MMU, I was lucky to be offered the opportunity to gain work experience at Mason Williams on Thursdays and Fridays throughout March. I have really enjoyed my time here and have gained real insight into what it like to work in a PR agency. I was involved with helping on several of Mason Williams clients including Schwarzkopf, Hasbro and the Memory Library. I was given various tasks including:

• Conducting research;
• Phoning the press to gain coverage;
• Scanning papers for any coverage for clients;
• Observing how press releases should be formatted;
• Compiling PowerPoint presentations of any coverage.

“My favourite was perhaps Hasbro and conducting research into Mummy and Daddy Bloggers! Once I have graduated I plan on moving to London; continuing to gain experience. Working at Mason Williams has given me real motivation to work for successful agency!”

13. Suzanne Armfield

Suzanne is currently doing the Postgraduate MSc International Public Relations course at MMU Business School

She commented: “I’ve really enjoyed working with Mason Williams and have been given lots of opportunities to build my portfolio. I have been able to gain coverage for clients through competition placing, have created target media lists, and have worked on a range of exciting client briefs. My internship with the company has been a really valuable experience for me and has given me a greater amount of confidence in applying for permanent positions in PR.”