Mason Williams PR :: Sparking a Reaction

POLARIS WORLD APPOINT MASON WILLIAMS

Polaris World, Europe’s largest recreational residential developer - famous in the UK for its Jack Nicklaus television commercials - has appointed Mason Williams to handle a multi-faceted pr campaign.

With six developments already underway in Murcia, Polaris is one of the fastest growing companies in Spain. In addition to housing and golf courses – there will be up to 14 in total all designed by Nicklaus companies – Polaris World has several major initiatives planned for the coming year.

“We are a fast-growing company rapidly expanding into new areas,” said Joaquin Pelaez. “We wanted an agency that could match our performance and meet our demands. We’ve worked with Mason Williams on a temporary basis for a few months and are happy that they have taken the time to understand our business and that they can react quickly as we grow.”

MW Managing Director Rita Rowe commented: “Polaris are a fantastic company for us to work with. We have a strong understanding of the Spanish market and we have worked in golf with Crown Golf, Europe’s leading owner manager, and housing with Crosby Homes so we were an ideal fit. The UK is by far the biggest market for Polaris World.

“People in the UK really have no idea what a giant of a company Polaris already is, let alone the plans for the future. This is a major account gain for us and we are delighted with it.”