Adagio Edinburgh Royal Mile Celebrates One Year Anniversary with Financial Success!
Aparthotels Adagio Edinburgh Royal Mile. The first new look aparthotel from global operator, Aparthotels Adagio, the European leader in aparthotels, is celebrating its one year anniversary with impressive end of year results. The hotel is reporting over £4.62 million pounds of revenue, exceeding performance expectations by 44%.
The imposing four-storey Adagio Aparthotel has been constructed behind an existing façade of two 1930s tenement buildings – one of which is C-listed Sailors Ark building, formerly an ex-serviceman’s hostel which helped feed the city’s homeless before and after the Second World War.
Located on Edinburgh’s famous Royal Mile, the aparthotel which opened its doors on the 19 of December 2016 is part of the award winning New Waverley development, a £200 million regeneration scheme currently transforming the heart of Edinburgh’s Old Town.
The New Waverley development scooped the top award for the Commercial Project of the Year at the 2017 Herald Property Awards for Scotland. The award recognised the successful development of the Adagio Aparthotel and The Arches, a row of Victorian arches that has been transformed into a vibrant retail and leisure quarter for the city. The development also received the blue-riband award for the UK’s best regeneration project at the Royal Institute of Chartered Surveyors (RICS) 2017 annual UK awards and the regional RICS award for best regeneration project in Scotland.
The management and staff at the Adagio Edinburgh Royal Mile have worked tirelessly over the last 12 months to deliver unparalleled customer experiences, apparent in the aparthotel’s guest scores which have been a huge contributor to its success. It has an overall performance rating of 88 on Trust You (the client feedback portal) with special mentions for customer service and an impressive 4.5/5 rating on TripAdvisor.
A key factor to the high level of customer satisfaction has been the aparthotel’s ‘Friendly Moments’ scheme, which sees staff spending as much quality time with guests as possible. This includes a seasonal welcome drink on arrival, weekly after work events with free refreshments – previous events have included a tapas evening, cinema night and a soccer tournament.
The Adagio Edinburgh Royal Mile also run a ‘Random Act of Kindness’ initiative that sees staff targeting certain customers to offer them personalised gifts according to their personality. This encourages staff to pay attention to their guests likes and loves throughout their stay, so they can deliver a thoughtful gift unique to that guest’s taste.
To celebrate the launch of the hotel and create awareness, Adagio also ran a hugely successful national PR campaign to gather memories and photos to celebrate the impact the Old Sailor’s Ark building had on the city and its people. As part of the campaign, the Adagio Edinburgh Royal Mile also worked with local artist, Patrick Keast, to create a special charity exhibition of photographs looking at the hospitality of the city and the ‘real’ Edinburgh as seen through Patrick’s eyes.
Patrick used photography as a way of recovering from alcoholism, and was supported through his rehabilitation by Scottish charity, Cyrenians, Adagio Edinburgh’s official charity partner. The memories shared and Patrick’s images were collated into a special exhibition that was unveiled in the Adagio.
Further information www.adagio-city.com
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Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More