A Quick Look at Hasbro
At a Glance…
Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro is known for beloved brands such as Transformers, Littlest Pet Shop, Nerf, Playskool, My Little Pony, Cluedo and Monopoly. Hasbro was Mason Williams’ very first client, 25 years ago, and we have worked with them ever since.
A few highlights…
Over the years we have relaunched My Little Pony, supported Transformers as the first toy range in history to spawn a movie franchise, celebrated the 60th anniversary of Cluedo and the 50th anniversary of Play Doh, seen our brands in the Toy Retailers Association Dream Toy top 10 every year, attended six My Little Pony Conventions, marched with life-sized Storm Troopers, turned Jonathan Ross into a GI Joe figure, and launched the toy range for In the Night Garden, one of the most successful kids TV shows of all time.
What the press say…
“I’m sitting in a New York hotel interviewing a furry toy that looks like a cross between an owl and a koala bear. Every time I say “Hey Furby”, the creature bats its big blue eyes and chirps contentedly. But when I try to continue the conversation, it insists on telling silly jokes….” The Times
“My Little Pony leads the retro-toy cavalry…The 10cm-tall plastic toy with the shaggy mane and tail first charmed children in 1983. After falling from fashion, the ponies were relaunched last year and are one of this season’s hottest toys.” The Guardian
Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More