A Quick Look at IAWS
At a Glance…
IAWS Foods, part of the global Aryzta Group, is one of the top performing lifestyle food companies in the world. Within the group are leading foodservice and retail food solutions Delice de France and Cuisine de France, both offering traditional French breads, pastries and also a wide range of continental-style breads, confectionery and hot savoury items. La Brea Bakery, widely credited as the pioneer and leader of the artisan bread movement in America, sits within the group, covering both retail and foodservice solutions. Mason Williams launched La Brea Bakery into the UK market in 2005 and have worked with the business as a whole since 2003.
A few highlights…
Mason Williams brought Nancy Silverton, the pastry chef who turned the US baking world upside down when she opened the La Brea Bakery in LA in 1989, to the UK to launch La Brea Bakery to the retail and foodservice markets and introduce the brand and unique product to the British consumer through a guest appearance on Great Food Live. The team also led the 25th anniversary celebrations for Delice de France in the UK media in 2010.
What the press say…
“Freshly baked artisan breads make a delicious base for gorgeous gourmet sandwich fillings…Hailing from Los Angeles, La Brea Bakery’s breads are now available in the UK. Free from additives and preservatives their secret lies in the unique sourdough ‘starter’ that forms the basis of every loaf…” Hello
“Very Good indeed – great texture and flavour, chewy and dense. The kind of bread where a slice makes a meal. 5 Stars!” The Times
“Created in the USA by chef Nancy Silverton, the La Brea Bakery range of artisan sourdough breads is available from Delice de France…” Caterer & Hotelkeeper
“The tour de force at Hotelympia was the Delice de France stand and the products on show, which were met with a brilliant response from both existing and potential customers and clients.” Food Chain
“Cuisine de France’s presentation is entitled ‘Bake a difference with Food to Go’ and focuses on how to maximise profits from a full bake-ff food-to-go and sandwich offer.” The Grocer
“A little over two years since its launch, Cuisine de France’s Cuisine to Go concept is now operating in more that 70 stores across the UK…” Convenience Store
Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More