A Quick Look at The Lowry Outlet Mall
At a Glance…
The only factory outlet shopping in Manchester, the Lowry Outlet Mall has over 80 stores including big-name retailers like Marks & Spencer, Molton Brown, Whittard of Chelsea, Nike, Whistles and Gap. The predominantly regional PR campaign supports every aspect of the Outlet, from new store openings to events and activities on site.
A few highlights…
We were proud to support the work of Francis House, Manchester’s Children’s Hospice. The Lowry Outlet Mall’s Christmas campaign supported the hospice’s Festival of Trees campaign. The activity, now in its fourth year, sees local and national companies and organisations donating a tree to the charity for shoppers to bid on. In all, the Lowry Outlet Mall helped to raise more than £25,000 for Francis House Children’s Hospice over the Christmas period, news we were proud to publicise.
What the press say…
“The Lowry Outlet Mall has signed two new retailers, quality homeware store Ponden Home, classic clothing brand The Edinburgh Woollen Mill.” Shopping Centre Magazine
“The Lowry Outlet Mall on Salford Quays reported record Christmas sales in 2010. The centre increased sales by seven per cent for the two-week period covering Christmas, compared to the same period in 2009. Footfall for the whole of 2010 was also up by 3.2 per cent on 2009, with sales figures up by 3.5 per cent for the year.” Manchester Confidential
“Manchester’s only outlet, the Lowry Outlet Mall, puts on its frock and dons its pearls for their monthly Tea Dances.
Take advantage of the Lowry Outlet Mall’s Special Group Days, for the over 50s, offering a classic film at the on-site Vue cinema, lunch, a tea dance with Greg Francis and his live band and a prize raffle draw” Saga Magazine
“If you revel in finding a fashion bargain or two be sure to pay a visit to the Lowry Outlet Mall this weekend. Starting on Good Friday, designers that include Ralph Lauren, Jaeger, Pringle, Fenchurch and Paul Smith will all be offering discounts to shout about in a four-day designer sample sale!” Glam.com
“Thousands of revellers also turned up at The Lowry Outlet Mall, where celebrities Michael Le Vell, Darren Day, Stephanie Dooley and Tara Wells from the Lowry’s Dick Whittington pantomime turned on the Christmas lights. The mall hosts a Festival of Christmas Trees this year – a display of 40 designed by stars of sport, TV and radio to raise money for Francis House Children’s Hospice.” Manchester Evening News
In the last year we have delivered….more that £1.8m worth of coverage
Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More