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A Quick Look at Redfoot

At a Glance…

Redfoot is the brainchild of The Bacup Shoe Company. Redfoot is the original folding shoe that has become a must for any fashion-conscious male or female on the go. The shoes all feature unique patented split-sole folding technology, meaning they are durable, hard working and comfortable, yet fold completely in half. Mason Williams joined the fold in 2010.

To launch Redfoot’s innovative collection of folding shows, Mason Williams launched the Redfoot Sole Saver Store, a pop-up shop in Covent Garden in conjunction with the Seven Dials Shopping Evening. Take a look at what we did

A few highlights…

Mason Williams took over the Penthouse at the 5* May Fair Hotel on the last day of London Fashion Week, February 2011, to close the week with a VIP press party and showcase of the new A/W lines. A Champagne and pedicure pamper party, the event was attended by everyone from Harper’s Bazaar to The Independent.

What the press say…

‘I WANT THE LEOPARD PRINT ONES! They are gorgeous and I will be getting a pair.’ Sasha Wilkins (Liberty London Girl)

“The Rain Boot will be perfect for our festival feature. It’s a great idea and they are so comfortable and stylish too.” Bridget March (Cosmopolitan)

“Just wanted to drop you a line to say thank you for a lovely evening. Such a welcome break from all the pushing and shoving of fashion week! Fab shoes too!!” Lucy Woo (Look)

‘Such a great idea – the trainers I’m having to lug around in my bag are so hideous, these are great and I will definitely be using them from now on.’ Suzan Antonowicz (Independent)

“Shoe brand Redfoot, famed for being the original flat folding ballet pump with numerous celeb fans such as The City’s Whitney Port, Fearne Cotton and Sara Cox are now offering a bespoke bridal service. These super-stylish pumps are perfect for tall brides wanting to wear flats on their day or even to dance in later, and ideal for bridesmaids.” Astrid Joss, Brides Magazine

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