A Quick Look at The Dukan Diet
At a Glance…
The Dukan Diet is France’s most successful, and famous, dieting organisation. The method of Dr Pierre Dukan has been helping people lose weight, and maintain their new “real” weight for 35 years. The Dukan Diet book, first published in 2000, is still France’s best selling diet book, has been translated into 10 languages and is available in more than 20 countries world-wide. Endorsed by celebrities, and with the help of Mason Williams who came on board in April 2001, the Dukan Diet is sweeping the nation.With a brief to drive traffic and registration online as well as the establish the brand in the UK, Mason Williams has set about making the Dukan Diet one of the most successful diets in recent years.
A few highlights…
Reportedly followed by Kate and Carole Middleton, Mason Williams have fanned the PR fire to make The Dukan Diet one of the most talked about diets. Mason Williams established a 10-day-long editorial partnership with the Daily Mail offering readers an exclusive holiday diet from Dr Dukan.
What the press say…
“The ultimate diet: The French have kept it a secret for years. Now the protein rich Dukan Diet is coming to Britain… Have you ever wondered why most French women appear to be so effortlessly chic and slender, whatever their age? The answer could lie in their diet. Not the olive oil and red wine Mediterranean diet so popular on the Continent, but a striking weight-loss programme that has been taking the country by storm…” Daily Mail
“It’s extremely effective especially during the first stage where you can expect to loose as much as 7lb in the first five days… And the best part of this plan is that you’re actually encouraged to have two totally unrestrained meals a week of all the foods you adore including alcohol, chocolate and butter… Celebrities who have slimmed on the diet include Jennifer Lopez and Gisele Bundchen.” Cosmopolitan UK Online
“…the diet was best known as the eating plan behind Pippa Middleton’s behind. While I have yet to morph into the kind of creature who could upstage the bride at the Wedding of the Century™, I still stand by it. And I do so in considerably smaller jeans than when I started out.” Evening Standard
“The new Dukan Holiday Diet, starting exclusively in toiday’s Mail and continuing all next week, could be the answer to yoru prayers. It’s the protein-packed weight-loss plan that’s swept Britain.” Daily Mail
Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More