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Inspired by the creative window displays of the world’s leading fashion houses, The May Fair Hotel made a particularly stylish entrance to celebrate the launch of London Fashion Week (16-21 September) with the unveiling of its designer windows.

Exclusively designed by top fashion graphic artist, Spiros Halaris, The May Fair hotel, which is for the 4th year running the official hotel partner of London Fashion Week, has had its façade transformed to depict vibrant, stylish scenes from the catwalk.

Spiros who has worked on campaigns for top fashion brands including D&G, Hemyca, Tom Ford and Topshop said: “I am thoroughly excited to be a part of such a unique fashion project. The Fashion Windows add another fabulous tone to London Fashion Week, and it has been a wonderful experience working with a hotel that really understands and combines fashion, creativity and elegance.”

The campaign was designed by Mason Williams to;

  • Highlight the hotel’s role as ‘Official Hotel of London Fashion Week’
  • Maximise the hotel’s partnership with the British Fashion Council and LFW
  • Highlight fashion as a lead strand of the hotel’s brand DNA, a positioning created and developed by Mason Williams and the hotel’s marketing, management and operations teams
  • Make a lot of noise in the national, fashion and lifestyle press in the lead up to, and during, LFW

The campaign generated 106 articles, delivering 60m opportunities to see and read about the hotel in coverage worth in excess of £312,000.

Coverage highlights included:

  • Stella, Sunday Telegraph
  • The Independent
  • London Evening Standard
  • City AM

The campaign also hit the London glossies, online and tapped into the hotel’s valuable social media market.

“High fashion and luxury travel have always made ideal companions – a new project to launch at September’s London Fashion Week takes that a step further.” Stylus

“The May Fair Hotel + LFW + Illustrator = one very cool window display” Victoria Buchanan, Fashion Blogger

“Doors almost open for LFW! May fair Hotel unveils their designer windows by graphic fashion artists Spiros Halaris” Lisa Hayes, Fashion & Beauty editor, Press Association

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