Mason Williams has been appointed to launch The Tamburlaine Hotel in Cambridge – a new 155-room deluxe city centre hotel that is part of the O’Callaghan Group.

The agency has been briefed to position the hotel as one of the leaders in Cambridge’s highly competitive hotel industry by promoting its unique design amongst tourists and the business community.

Rita Rowe, Mason Williams MD, said: “We are thrilled to be associated with such a stunning hotel. The campaign will include traditional and social media, a full partnership programme and lots creative elements to give the Tamburlaine lots of stand out throughout the UK.”

Mason Williams has built up a sizeable Hotel and Hospitality division representing names like Adagio Aparthotel, Ibis, Ibis Styles, Novotel, Mercure, Sofitel, the May Fair Hotel, Radisson Edwardian hotels and MGallery brands; the five star Athenaeum and Grove hotels; Crowne Plaza Gerrards Cross and luxury Sardinian destination Delphina Hotel & Resorts.

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