Mason Williams Communications has strengthened its leisure and tourism credentials by being appointed to deliver a national PR campaign for Mersey Ferries.

Mersey Ferries are owned and operated by Merseytravel. As well as taking hundreds of thousands of people out on the Mersey each year, Mersey Ferries also operate a range of exciting and informative Liverpool attractions along the riverside as well as trips along the historic Manchester Ship Canal.

Mason Williams, which celebrates its 30th year in business this year, will work with Mersey Ferries to deliver a twofold consumer campaign and a targeted trade campaign, to drive national and regional awareness for its range of cruises and new offerings.

Leah Ellis, Marketing Development Executive at Merseytravel said, “The team at Mason Williams showed creative thinking and a clear understanding of our brand goals. They genuinely feel like an extension of our team and we’re pleased to be working with them on this next project.”

Speaking of the account win, Senior Account Director, Joanne Greer said, “Another great win for Mason Williams, this reinforces our expertise in the tourism sector. Working with Mersey Ferries, we will be looking at a very targeted consumer and specialist media campaign for 2016 and 2017.”

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