brand experiences


At a Glance…

The Tesco magazine Mum of The Year Awards aim to recognise and celebrate hard working, deserving mums all over the country, who have achieved something incredible and changed the lives of others. Mason Williams started work with Tesco magazine on the 2011 awards, held at the Waldorf Hilton Hotel in London. The team proudly supported the inspirational lives, stories and accomplishments on the women behind the awards.

A few highlights…

The 2011 campaign generated 117 items of coverage, including eight national and regional TV features. The highlight, however, was meeting the mums themselves, including the Tesco magazine Celebrity Mum of the Year, Sally Dynevor. In the 2010/11 campaign we delivered more than £2m worth of coverage for the awards, a staggering 95:1 return on investment

What the press say…

“What a great day! I only wish I’d worn waterproof mascara!”
Justine Harkness, Now Magazine

“I’ve really enjoyed the event and can’t wait to tell everyone in the office about it, we’ll definitely come again next year.”
Kelly Allen, Daily Express

“The award for foxiest mother goes to… Emilia Fox is glamorous in a little black dress at the Tesco Mum Of The Year Awards. She only joined the mother club in November.

But Emilia Fox looked right at home at the Tesco Mum Of The Year Awards today.The Silent Witness star showed off her post-baby body in a little black dress at the ceremony, held at the Waldorf Hilton Hotel in London.”
Daily Mail

“Aww, Shayne Ward says he’s a mummy’s boy at Tesco Mum Of The Year Awards… Speaking exclusively to OK!, the hunk gushed about his mum at the star-studded bash – which saw appearances from the likes of Fiona Phillips and Amelia Fox – admitting she’s the “most important person” in his life.”
OK Magazine

THE mum of Mirror heart transplant tot Zoe Chambers has won an award. Julie Chambers was named Tesco’s Inspirational Mum of the Year for being the face of our transplant campaign and raising money for charity. She persuaded millions of readers to become organ donors after Zoe, three, died a year after her transplant.”
Daily Mirror

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