Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More
At a Glance…
Part of Henkel, the Right Guard portfolio includes anti-perspirant sprays, roll-ons, sticks and shower gels for men and women. Mason Williams has been working with Right Guard since 2010, launching the Xtreme range, which went on to win the FHM and Shortlist Grooming Awards.
At the end of April 2011 Right Guard launched new Right Guard Xtreme Dry for Women with Kimberley Walsh. Here’s a look behind the scenes at the photoshoot with Kimberley
A few highlights…
Mason Williams took Right Guard on the festival circuit rolling up at Bestival in 2010 and The Great Escape Festival in Brighton in 2011. The Right Guard Off-Guard gigs included the Mercury nominated Villagers, Fionn Regan, Tricky, The Cuban Brothers, Beardy Man, Mr Motivator and Rolf Harris.
Mason Williams helped Right Guard Xtreme to two prestigious grooming awards – Shortlist and FHM.
Most recently, Mason Williams has announced Kimberley Walsh as the face of the newRight Guard Xtreme Dry for Women, a new launch in 2011.
What the press say…
“Music-News.com managed to hook up with Right Guard in their specially designed van nestled away beside Brighton’s welcoming Dome last week and witnessed some great interviews and performances.” Music News“Right Guard and Clash joined forces at Bestival 2010 for another exclusive intimate clutch of Off Guard Gigs featuring interviews and acoustic performances from some of the finest acts playing at the Isle Of Wight event… Based in the Right Guard: Off Guard VW camper van, Clash quizzed and coaxed musical talent into its retro interior with scant regard for sleep or nourishment, but without having to look too far to mask a multitude of personal hygiene sins.” Clash Magazine
“Turns out women aren’t attracted by our natural odour – so much for pheromones! We want to stay dry and smell fresh. At all times. Good job Right Guard knows what its doing, turning a nation of stinky, sweaty blokes into their semi-presentable, lady-friendly best.”
“I have a really hectic schedule and need to make sure that I stay fresh and dry – however long my day might be! The last thing I want to worry about is my deodorant, which is why Right Guard Xtreme Dry is ideal. It’s great to be working with them.”
At Mason Williams we are passionate about our work. We promise our clients outstanding results and we deliver.