brand experiences


At a Glance…

Part of Henkel, Schwartzkopf is one of the top three hair cosmetic brands in the world. For the ninth year in a row, readers of the magazine Reader’s Digest awarded Schwarzkopf the “Most Trusted Brand” award. Mason Williams have worked with Schwarzkopf since 2000, supporting hair care and colour brands Supersoft, Palette, LIVE XXL, Got2be and Gliss.

A few highlights…

Over the years we have put Emma Bunton, Lisa Snowdon and Kimberley Walsh together with Schwarzkopf as the face of Supersoft. The Schwarzkopf brand team featured on the first series ITV2’s Coleen’s Real Women, supported on screen by our very own Jen Dutton! Most recently we created our own street dance crew, Atti2ude, as part of a nationwide search campaign to promote got2be and LIVE XXL.

What the press say…

“Move over Cheryl Cole – rival Girls Aloud diva Kimberley Walsh has landed her own mega hair deal with Supersoft shampoo.”

“I’ve tried loads of shampoos, but what often wins me over is their scent. My fave right now is Schwarzkopf Smoothie Shampoo in Yoghurt and Peach which, on a bleary-eyed morning could easily be mistaken for a probiotic drink.”
Celebs on Sunday

“We’re not sure if it counts as one of your five a day, but it certainly smells good enough to eat.”
“I’ve been trying Schwarzkoft Supersoft Yoghurt & Lime Smnoothie Shampoo & Conditioner as they’re for fine and lifeless hair – mine’s shiny but thin and drops really quickly and it’s a bit more robust when I use this shampoo….”
Kimberley Walsh

“We’ve seen some fantastic dancers during our UK-wide auditions for Schwarzkopf’s Street Dance: The Search. It’s great to be able to give upcoming talent an opportunity to break into the industry and support the dance talent this country has to offer…I’ll be putting atti2ude through their paces to ensure they become the best dancers they can be and start their journey to success.””
Sisco on Atti2ude

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