Drive awareness with the national media. Re-educating them on the offering and encouraging experience.
our response
In addition to a hard working proactive and reactive press office. We created the Australasia First Class Train carriage with Virgin Trains. For one day, and one journey only, we invited the top national media to travel on our branded carriage. Enjoying the tastes of Australasia, including sushi and cocktailsas they travelled, with cocktails created on-board by Australasia’s Bar GURU, Ray. Upon arrival in Manchester, guests were escorted to an evening in the restaurant and bar.
